Daily Archives: 25th July 2016

Team Rock: An Abject Lesson In Poor Communication

Most people who listen to rock radio in the UK will be aware that 5 weeks ago last Friday, Team Rock Radio pulled it’s DJ’s from the air and reverted to a looped cycle of talk free radio while they ‘rebranded’. This initially was communicated as a 1 week exercise but at the same time all freelance staff were laid off, including a number of the daytime presenters. Not an unheard of exercise in streamlining dressed up in the clothes of image change.

Then all communication pretty much ceased and 5 weeks later Team Rock Radio still has no responses to numerous requests by concerned listeners about what is happening and when a ‘normal service’ is likely to resume.

And that can only lead to one conclusion and that is the sad reality that Team Rock Radio is dead.

Team Rock had a large core of the listeners who felt extremely engaged by and invested in Team Rock Radio, almost entirely because of a rapport built with and nurtured by the dj’s, to such an extent any prolonged absence shrouded in silence was bound to lead to people asking questions and doing some digging and discover realities.

Sadly, those facts are that Team Rock Limited is in the midst of a catastrophic financial problem to the tune of £8m. This isn’t a rebranding exercise, this is a last ditch attempt to save a failing business that has vastly overreached in an extremely challenging market. And at a time when Team Rock should be looking to retain the support of listeners, listeners who are often also readers of the magazines that look to form the mainstay of the business revenue, they shut up shop and refuse to engage in any way with listeners. An attitude maybe indicative of a poor business sense at best and a premeditated negligent one at worst.

Everyone fully understands the sensitivity and implications of a business going into a consultation phase and obviously the first thought is for the people who have already lost their jobs and also those at risk but when announcements are said to be going to be made and then they are not, it starts to seem like listeners are just being strung along to stop them going elsewhere. Not sure what that will achieve in the long run with no radio station but the outcome is a growing sense of resentment towards Team Rock. And that was totally avoidable. In fact it is actually counter-productive as, whatever is salvaged from the legacy of Team Rock, it will still require the involvement of the same people now feeling alienated to take the subscriptions, put money into the games or to fulfill the other elements of the sustainability model and from talking to a lot of other listeners, I am not sure there is any goodwill left, as people look for an alternative amidst the silence.

And so it’s time to face that reality, that while it was an amazingly exhilarating ride with Moose, JRock, Dewsbury, PeteC, Miss Rach, Sophie K, Muggs and the multitude of others who supplied content, this is the end of the road for Team Rock Radio and we need to think about what is next for us.

What a shockingly woeful treatment of the lifeblood of any business, the end user but in life, you reap what you sow.

 

 

IDLEWAR: AN IMPULSE TO GET INVOLVED?

IDLEWAR, a long time favourite project of mine in bringing this American grunge rock laden band into to the consciousness of the masses, finally broke cover with news of their first album release, IMPULSE. And YOU can help the band take this huge step.

IDLEWARAlbum

 

As the band themselves state on their PledgeMusic page,

This is a huge launch for IDLEWAR! We love making music that moves us and our fans. This fall we will release “Impulse” which is our first full length album. We also have a tour booked in the UK to support this release and meet some of our fans face to face. IDLEWAR believes this is our time to get out there and engage the rock world and we would love for you to partner with us!

As an independent band we love the freedom of making music that our fans connect with. We do everything we can to give our fans access to our music…audio, visual, and live. That’s where you come in!

PledgeMusic is where we’ve decided to ask our fans to support our art and help us bring IDLEWAR to the masses.
It means the world to us having you enjoy and be inspired by what we do. Bands like IDLEWAR wouldn’t be able to do this without you! For those about to rock….We thank you for your Pledge!

If you haven’t heard this band before then check out this weeks InbetweenTheScreams What’s Hot Record of the Week over on the right then hit these guys up on their YouTube channel or Soundcloud stage and check out their first two EP’s, both clear evidence of why the extensive exposure over in the UK is worth catching them on this winters first UK tour and also getting involved with getting this album released.

Spread the word, this band are going to be huge.

Full details of the band and contact details can be found: By Clicking Here

And all you need to know to support their album launch can be found: By Clicking Here

You can also help build the momentum by sharing this piece via all the usual social channels.

Much appreciated.

Gary: InbetweenTheScreams

 

Monday Morning ‘Make Mine A Double’ #TRRFAM Playlist

The inhabitants of the almighty ship that is TRRFam, fruitlessly waiting on any last hope of Team Rock Radio ever returning, pick two tracks from their favourite bands and we spin them back to back….

Strap yourselves in, it’s going to get a little bit crazy…..

 

ENJOY!!

 

As always, Retweets, Likes,comments, feedback, future participation, beer, cash…..always appreciated

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